Huib Van Bockel

Former Head of Marketing at Red Bull in Europe

Founder TENZING Natural Energy

Huib van Bockel is founder of TENZING, a 100% natural energising drinkand former Head of Marketing at Red Bull in Europe.

From 2006-14, Van Bockel was at Red Bull where he played a key role inthe transition from an energy drink business to a media business. He ledmany of Red Bull’s largest projects including Revolutions in Sound, AirRace Ascot and Danny Macaskill’s Imaginate. In the UK he helped pioneerthe current set-up of the Red Bull Media House, launching a magazine, TVchannel, and significantly helped grow the digital and social presence ofthe brand.

Van Bockel started his career as a management trainee at Unilever wherehe received 6 years on the job expertise and training. He then moved toMTV Networks and gained invaluable experience in traditional and new(social) media, and was responsible for one of the worlds first socialnetworks.

He is seen as one of the new marketing thought leaders where brandsshould behave more like publishers then traditional marketers. His book,The Social Brand was published in 2014, a blue print on how to succeed inthe new social era.

Van Bockel was voted on of the top 100 CMOs by HotTopics (2015), oneof the top 100 best marketers (2014, 2015) by Campaign Magazine, oneof the top 100 innovators (2015) Marketing Magazine and one of the top50 Global Social Media Influencers 2016.

TESTIMONIAL

"His presentation was perfect—prepared, humorous, and humble. He wasreceived very favourably by the audience. Huib is a terrific speaker forboth marketing and customer experience related events. We’d absolutelyrecommend and hire him again." - Director of Content Marketing, Zendesk

Marjan van Riel

Business Manager Food & Agri at Rabobank International

The true value of food

Current food prices don’t cover all benefits and costs related to food production and consumption. Simultaneously, trade-offs between various environmental effects as well as nutritional value complicate consumer food choices. What would be needed to progress towards internalising these externalities while assuring healthy, nutritious, and sustainable food is affordable for consumers and profitable for producers?

Chris Elliott

Professor of Food Security, Queen's University, Belfast

Building resilience to the current global food crisis

The world's food supply system is experiencing a series of shocks resulting from the global pandemic, the Ukraine crisis, and from the climate crisis. Food shortages and soaring prices have resulted. The massive disruption of supply chains is likely to continue and, in some cases, worsen. Food security is often discussed but the time to build resilience has arrived in order to protect our global food system and all global citizens.

Cliona Howie

Chief Executive Officer, Foundation Earth

Building a more sustainable food industry through ecolabelling

With sustainability being placed higher and higher on consumers’ agendas, people are turning to high-emitting industries to ask how they are playing their part in reducing environmental impacts on the planet. This session will explore how ecolabels can provide transparency on the environmental cost of food products, empowering consumers to make more sustainable buying choices while supporting industry in transforming their value chains for the better.

Dorothy Shaver

Global Food Sustainability Director, Unilever

Driving desirability of sustainable foods - a fireside discussion

During this fireside chat, we will discuss the importance and urgency of involving the consumer in the journey to more sustainable consumption and lifestyle choices. This will include points around how to build sustainability into mainstream consumer products and how to inspire and enable change for the betterment of our planet and people.